Business Insights: Essentials

Business Insights: Essentials features a completely updated, intuitive user interface that  makes it easy for users to access in-depth information on U.S. and  international businesses, industries and products.  Users will be able to:

• Easily research companies, industries and business topics in the context of timely news and reports (See Company Finder)

• Instantly analyze and compare financial and statistical data with interactive charting tools (See Comparison Charts)

• Utilize data from Gale staple publications, including International Directory of Company Histories, Market Share Reporter, Business Rankings Annual, Encyclopedia of American Industries and many others

• Access company profiles and industry rankings, as well as brand and product information (See Industries)

• Access SWOT reports, financial analysis tools, business associations, investment reports and market research reports

Guided Tutorials (Streaming Video) is available to help you use this resource:

• Performing a Business and Company Resource CenterCompany Search using Business Insights: Essentials(3:08)
• Performing a Business and Company Resource CenterIndustry Search using Business Insights: Essentials(2:00)
• Performing a Business and Company Resource CenterArticle Search using Business Insights: Essentials (2:14)
• Basics (3:40)
• Content Types (5:50)
• Searching (5:56)

• More than 2 million investment research/brokerage reports'

• Thousands of detailed financial reports (including fundamentals data and comparison tools)

• More than 2,500 market research reports

• More than 3,900 full-text periodicals

• More than 1,000 SWOT reports (updated quarterly)

• Nearly 25,000 industry reports

• Nearly 11,000 company histories

• Approximately 43,400 Market Share articles

• More than 65,000 articles from Gale’s Business Rankings Annual

• Nearly 2,300 corporate chronologies

• More than 2,000 additional reference articles published by Gale

• Nearly 70,000 associations

• Thousands of interactive live charts

• Nearly 500,000 detailed company profiles (with deep links to related content and statistical data)

• More than 500 in-depth industry profiles (with deep links to related content and statistical data)

You may access Business Insights: Essentials from anywhere with a valid APSU ID.